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| STRATEGIC MARKETING CONSULTING |
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Our expertise at First Light extends beyond the technical aspects of solar PV and LED products. With a wealth of experience in product development and management, we can also assist with new insights, ideas and resources to enable your product marketing and development projects.
| Our strategic marketing consulting services include:- Market research including:
- Win/loss analysis
- Competitive landscape analysis
- Understanding buyer personas and use case scenarios
- Understanding and development of routes to market
- Product development including:
- Technology assessments
- Development of product requirements
- Product development planning
- Product portfolio development
- Product road map development
- Go-to-market tactics including:
- Development of go-to-market strategy
- Development of sales tools and collateral
- Sales channel preparation
- Sales channel training
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